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Conversion Rate Optimization (CRO) Platform for Shopify

Boost Commerce FAQs

Boost is a conversion rate optimization (CRO) platform for Shopify. These FAQs cover how Boost lifts conversion, AOV, and revenue per visit through AI search, filters, recommendations, and merchandising, plus setup, pricing, integrations, and support.

Getting started

What is Boost?

Boost is a conversion rate optimization (CRO) platform for Shopify and Shopify Plus that turns product discovery into revenue through AI search, filters, recommendations, and merchandising. It has driven over $16 billion in sales for 14,000+ brands.

Do I need a developer to install Boost?

No. Standard setup is no-code through Shopify Theme App Extensions; you only need a developer for heavy customization or non-standard theme templates, and the Boost team helps either way.

How long until Boost is live?

Most stores go live the same day, configured from one dashboard. Connecting add-ons like REVIEWS.io takes about an hour.

Is there a free trial?

Yes, a 21-day free trial with all features and full support, no card required to start.

Which Shopify setups does Boost work with?

Shopify and Shopify Plus, including Shopify B2B and Combined Listings. Rated 4.7 on the Shopify App Store and 4.8 on G2.

Platform and product basics

What does the Boost CRO platform include?

Six conversion levers in one platform: AI search, filters, recommendations, merchandising, analytics, and integrations. Running them on one data model is what makes it a CRO platform, not a point app.

How is Boost different from Shopify's native search and filters?

Shopify's built-in tools are basic keyword matching that lets shoppers drop off. Boost adds semantic search, synonym detection, metafield filtering, and merchandising, all aimed at converting more visitors.

How does Boost actually increase conversion rate?

It removes friction between shopper and product: accurate search, precise filters, no-results recovery, relevant recommendations, and merchandising that surfaces what sells. Each lever compounds, so you convert more without buying more traffic.

Does Boost use AI?

Yes, for search relevance, personalized results, and recommendation models that retrain continuously, all tuned to move shoppers toward purchase. You keep control of merchandising strategy.

Is Boost right for small stores or only large catalogues?

Both. Converting your existing traffic matters at any size; smaller stores lean on search and recommendations, larger ones add semantic search and merchandising at scale.

Search and discovery

How Boost's AI search converts more searchers into buyers.
Does Boost handle typos, partial words, and special characters?

Yes, with typo tolerance, partial-term matching, and clean handling of characters like hyphens and slashes. Shoppers can also search by numeric values like size or price.

What happens on a no-results search?

Instead of a dead end, Boost shows popular terms and product suggestions to keep shoppers moving toward a purchase. It recovers revenue you'd otherwise lose.

Can I merchandise or pin products in the search dropdown?

Yes. You control which products surface and can pin best-sellers or high-margin items, plus add quick links like "cocktail dresses" when someone types "dress".

Which fields does Boost search, and can I control them?

Boost searches eight fields (Title, Product type, Vendor, Tags, Options, SKU, Barcode, Description) and lets you set the weight of each, including metafields. Lower-weight or switch off fields that skew relevance.

How quickly does my catalogue update in search?

Results are instant as shoppers type, and your catalogue auto-syncs roughly every 10 minutes, or on demand with a manual sync.

Filters and navigation

How Boost's AI search converts more searchers into buyers.
Does Boost support metafield and tag filtering?

Yes, plus collection, size, colour, price, ratings, discounts, and availability. Metafield filtering maps to your Shopify metafields, so you can build filters Shopify's native tools can't.

Can I set different filters per collection?

Yes, custom filter trees per collection and results page, with up to 30 filter options each and a Default tree covering the rest.

Can filters use AND or OR logic?

Both. OR by default, with AND available for tag and multi-level tag filters for precise narrowing.

How does Boost handle very large catalogues?

It's built for scale and keeps filtering fast where native Shopify slows. Capacity scales with your plan rather than a fixed cap.

Are filter URLs SEO-friendly, and what layouts are there?

Yes, shortened canonical URLs protect SEO. You get vertical, horizontal, and off-canvas layouts with swatches, range sliders, and value grouping.

Recommendations and AOV

How Boost recommendations grow average order value across the journey.
How do Boost's AI recommendations work?

AI and ML analyse product attributes and shopper behaviour to power "Frequently Bought Together" and "Related Items", retraining continuously for sharper suggestions.

What recommendation widgets are included?

Frequently Bought Together, Related Items, Recently Purchased, Bestsellers, Most Viewed, Recently Viewed, Newest Arrivals, Trending, and Hand-picked, each mapped to a stage of the funnel.

Can I hand-pick recommendations?

Yes, for full control or a specific merchandising story, and you can mix hand-picked with AI-driven widgets.

What if I don't have enough data yet?

Fallback models keep widgets populated until Boost gathers enough signal, then the AI models take over automatically.

Can I show recommendations at checkout?

Yes, via Shopify Checkout Extensions, and Predictive Bundles target over a 20% uplift in AOV.

Merchandising and rules

How merchandising rules turn product ordering into a revenue lever.
What merchandising rules does Boost support?

Pin, Promote, Demote, and Hide, so you control exactly how products rank in collections and search.

Can Boost auto-hide out-of-stock products?

Yes, via Product Visibility rules reading live Shopify inventory, keeping buyable products in front.

Can I schedule campaigns for BFCM?

Yes, rules can be scheduled to activate and expire automatically, so peak-season merchandising runs itself.

Can I A/B test merchandising?

Yes, so you can prove which product ordering drives more revenue instead of guessing.

Can I merchandise using tags and metafields?

Yes, through condition groups, for example "promote 'new-season' tagged products and hide zero-stock items".

Analytics and search insights

How Boost measures and improves conversion and revenue per session.
What analytics does Boost provide?

Search insights plus page, widget, and product performance, all in the Boost dashboard.

Can I see what shoppers search for?

Yes, including top terms and no-results queries, a direct roadmap for merchandising and product decisions.

How do I measure CRO ROI?

Track search conversion rate, no-results rate, widget-attributed revenue, and product performance before and after changes.

Does it work alongside GA4 and Shopify Analytics?

Yes, Boost adds the discovery-specific view GA4 lacks, like no-results and widget-level conversion.

What's the fastest win?

Fix your top no-results queries first; it recovers conversions you're losing now and usually pays back within days.

Integrations and ecosystem

How Boost connects your stack to compound conversion across search, email, and checkout.
What does Boost integrate with?

Review apps (REVIEWS.io, Okendo, Loox, Yotpo, Judge.me, Stamped), email/SMS (Klaviyo, Attentive), helpdesk (Gorgias), plus multi-currency, multi-language, and page-builder tools.

How does the Klaviyo integration work?

It feeds discovery signals into Klaviyo flows and can improve Klaviyo email conversions by up to 20%.

What is the REVIEWS.io trust-based discovery integration?

It pipes verified review data into search, filters, and merchandising so shoppers can filter by what buyers said. Requires both a Boost and REVIEWS.io subscription.

Does Boost work with Shopify Markets and multiple currencies?

Yes, with global selling support and currency/language switcher integrations.

Does Boost integrate with my helpdesk, CRM, or A/B testing tool?

Native Gorgias, Klaviyo, and Attentive integrations exist; HubSpot, AB Tasty, Optimizely, and Shopify POS are not native today, so check with the Boost team.

Migration from other apps

Why brands consolidate their CRO stack on Boost.
Can I switch from Searchspring, Algolia, or Rebuy?

Yes, with dedicated switching support and comparison guides. McPhail's Furniture lifted AOV after switching from Searchspring.

Will migrating disrupt my live store?

No. Boost is configured and previewed before you publish, so there's no downtime.

Why do merchants switch to Boost?

Deeper metafield filtering, no-code setup, responsive support, and better value than legacy or bolt-on tools.

Can Boost replace several apps at once?

Yes, consolidating search, filters, recommendations, and merchandising into one CRO platform and one bill.

Will I lose my config if I uninstall or move stores?

No, filter trees and settings are preserved, and the team can transfer them between stores.

Pricing and plans

GMV-based pricing that scales with the revenue Boost helps you convert.
How is Boost priced?

GMV-based, across three packages (Launch, Convert, Accelerate) plus Enterprise, recommended automatically from your Base GMV.

What is Base GMV?

Your average gross merchandise value over the past three months (sales before discounts, shipping, tax, or returns), calculated from your Shopify order data.

What if I exceed my plan's GMV limit?

An overage of $2 per $1,000 over the limit applies, capped and charged once that month, and you can upgrade anytime.

Do all plans include the AI features?

Feature access scales by package, so advanced AI is tied to specific tiers, check the pricing page for the exact split.

Do add-ons cost extra?

Some depend on your package, and trust-based discovery needs a separate REVIEWS.io subscription. Your 21-day trial includes everything.

Performance and site speed

Why fast discovery protects conversion and Core Web Vitals.
Will Boost slow down my store?

No. Boost loads through Theme App Extensions, and its Boost Turbo version further optimises storefront speed.

How does Boost affect Core Web Vitals and SEO?

It's built to keep discovery fast without hurting Core Web Vitals, and canonical filter URLs protect SEO.

How does Boost stay fast on large catalogues?

An optimised index handles scale where native Shopify slows; matching your plan to your catalogue keeps it running full speed.

Is Boost reliable during BFCM?

Yes, it's built for high-traffic events, and scheduled merchandising executes automatically. Live uptime is on the status page.

How does Boost load on my theme?

Via Theme App Extensions, so widgets embed cleanly into Online Store 2.0 themes; Boost Turbo keeps installs fast and upgrade-safe.

Onboarding and support

How Boost helps you reach measurable conversion lift, fast.
What does onboarding look like?

The team handles install, configuration, and widget placement so you go live properly, not just installed.

Will Boost help me build my filters and search?

Yes, plus tutorials and a help centre for self-serve setup.

What support channels are there?

Responsive live chat (a recurring review highlight), a help centre, video tutorials, and a Developer Hub.

Is there developer documentation?

Yes, a Developer Hub with technical guidelines, though standard setup needs no developer.

Can the team help with custom design?

Yes, Boost supports customisation to match your theme, with team help for advanced work.

The insights in your functional tools
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