“AI compresses everything around the test – it can't compress the test itself.”
Alon Abraham,
Co-founder & Head of Strategy, TAG
10 QUESTIONS · 4 EXPERTS
CRO in theage of AI
For the first time ever, the best eCommerce agencies in the world reveal their secrets: How to optimize your conversion rates now that AI is here.
Get the full answers
THE EXPERTS
01 / 04
"AI will optimize exactly what you tell it to – choosing the right metric is human."
Karel Cardinals
CEO @ Radikal
"My role has shifted from gathering data to prioritising opportunities and applying commercial judgment."
Dancho Nestorov
Senior eCommerce Consultant, StudioForty9
"Faking 'authentic content' with AI doesn't work."
Arttu Hietala
CCO & Co-Founder, Brancoy