Shopify has been a game-changer in the eCommerce world. And with exciting updates and features on the horizon, Shopify continues to innovate and stay ahead of the competition.
2023 is shaping up to be no different for Shopify in helping online merchants expand from their first sale to full scale and acquiring more consumers. Grab your favorite cup of coffee, we're going to explore what's new in Shopify in 2023 so far and what we can expect moving forward.
Shopify highlights: What’s new in Shopify 2023 until now?
Shopify released Shopify Editions Winter ‘23
The edition covers +100 upcoming updates in 2023 from Shopify. Note that not all features listed in this Winter ‘23 edition are live.
Below are 3 major updates that help boost conversion and improve customer shopping experience (plus, with a touch of AI technology), which we think are most noticeable (since we’re growth advocates, growth and conversion optimization excite us 😉)
- Shopify one-page checkout
Being among +100 new updates in Shopify Editions Winter ‘23 release, the one-page checkout is one of the most notable Shopify updates if you care about conversion rates.
Shopify aims to boost conversion rates by creating faster and more frictionless storefronts. One-page checkout is their latest effort to capture every sale and help merchants convert more customers.
What’s new in Shopify one-page checkout?
The old Shopify checkout process has been completely renovated. Say goodbye to the burden of having to navigate through different pages to fill in personal information. With this update, your shoppers can do everything on a single screen. This will significantly reduce the drop-off rate.
Now, Shopify merchants can add their own brand's look and feel to the final step in customers' purchasing decisions. It is possible to add custom content to the checkout and post-checkout processes as well.
If you want to customize Shopify checkout process, you can now use Shopify Functions to fulfill your wish. Adding custom content to the order status page like displaying experience surveys or review forms once orders are completed is finally possible too.
The new one-page checkout improves your store's conversion rate by providing a faster, less cluttered checkout user interface. This makes it easier for shoppers to complete their purchases.
📝 Note: If you have customizations running on the Information, Shipping, or Payment pages of your checkout, you must upgrade to the new checkout extensibility by August 13, 2024.
At the time of this article, this feature is not live yet but you can add a code in your theme and test it out, according to this guide on How To Get The NEW Shopify One Page Checkout 2023:
- Shop Promise - Build trust & Win more sales with a delivery badge
Shop Promise displays estimated delivery dates that are automatically predicted by Shopify. These smart delivery dates are backed by a limited guarantee for customers, which covers their shipping fees by awarding Shop Cash if an order arrives after the estimated delivery date.
Shopify claims that this feature helps customers to shop with confidence and can increase conversion rates by up to 25%.
This new feature is available for eligible products that deliver within five calendar days or less, and it automatically highlights fast and free shipping options when available.
You can provide a better shopping experience for your shoppers and increase sales with this shipping badge.
- AI-powered storefronts
🪄 Shopify Magic
Shopify has quickly incorporated AI technology into its platform to help smaller businesses write more efficient product descriptions and other product-related content.
What’s new in Shopify AI-generated content?
This update, called Shopify Magic, allows you to input industry keywords or product features and generate compelling, tone-specific descriptions that help convert visitors into buyers.
By automating the process of writing product descriptions, Shopify Magic helps you save time in writing product information and focus on optimizing your store performance instead.
You can use Shopify Magic to generate product descriptions tailored to your target customers. This feature can help improve the overall shopping experience for store visitors and increase conversion rates for your store.
Shopify Magic also works in your Shopify email campaign by suggesting a send time for your email marketing messages.
This suggestion will use your store’s time zone and data about when you can expect the highest click-through rate to your store. Besides the options to send immediately or set your date and time to send the email, you can now choose the recommended time too.
What’s for you to do next with this feature?
You can spend some time trying to use Shopify Magic to automate the process of writing product descriptions and other content, especially for simpler or similar product information.
👀 Limitation of Shopify Magic:
Shopify Magic is a relatively simple AI-generated copywriting tool when compared to others.
Its capabilities are limited because it can only generate one description simultaneously or produce product descriptions for items with complex technical specifications or numerous features.
🪄 Shopify AI assistant in Shop app
Besides Shopify Magic, Shopify has introduced a new AI shopping assistant on the Shop App, which uses OpenAI's ChatGPT API to provide customers with a faster and more personalized shopping experience.
This new feature will offer more relevant product recommendations for stores with millions of products, making it easier for customers to find what they're looking for quickly and efficiently.
Did you know?
Boost 3.0 also incorporates AI technology in Shopify search and product discovery to boost search relevance, optimize intent-matching search results and help you maximize your store conversion rate as well.
Check out our new AI-powered Search at Inside AI Search Feature Of Boost AI Search & Discovery.
Benefits of Shopify updates in 2023 for online merchants
What are all the Shopify updates in 2023 about?
With every update, Shopify moves closer to its goal of being a more user-friendly, high-converting, and customizable eCommerce platform for online retailers.
Shopify also offers intuitive controls and a time-saving UI in each update. These updates help merchants save more time setting up their stores while keeping Shopify's reputation as the #1 eCommerce platform for merchants worldwide.
For merchants, storefront performance and conversion optimization are at the heart of driving commerce growth. With over 100 updates to the Shopify platform, it can be overwhelming to keep up with all the changes.
However, it's important to note that adjusting your stores in response to these updates can help boost your Shopify optimization and, ultimately, higher sales.
By staying up-to-date with Shopify's updates and implementing any relevant changes to your store, you can improve the performance of your storefront and increase your chances of converting visitors into paying customers.
The state of Shopify in 2023: Continuous Growth
Shopify scales to 1,000 locations
Shopify has made some exciting improvements to its platform to make it easier for merchants with many locations to manage their businesses.
They've consolidated the location selector in the Admin, which can now handle over 1,000 locations. With the newly added location search, sort, and filtering to the POS app, you can easily find the location you need.
Additionally, Shopify has made significant performance improvements to key workflows related to locations, such as product creation, stocking inventory, delivery settings, and order routing. This means merchants can spend less time navigating the platform and more time running their businesses.
Finally, Shopify has improved its APIs for merchants with 1,000+ locations, which will benefit shipping, storefront, ship-to-home, and APIs powering the POS channel. These updates will help merchants manage their businesses more efficiently and effectively, so they can focus on what they do best.
Shopify growth in Q1: financial highlights
Today, Shopify powers over 10% of US eCommerce and there are 2,119,376 live stores running on the Shopify platform. According to the same report, Shopify stores increased 56% year-over-year in 2023 Q1.
From its first-quarter financial reports in 2023, Shopify’s total revenue increased by 25% to $1.5 billion compared to the previous year. This represents a 27% increase on a constant currency basis.
Shopify speeds up to the next era of growth
In 2023, Shopify is expanding its reach by offering enterprise retailers access to its Commerce Components by Shopify (CCS) stack. This modern system allows retailers to integrate Shopify components into their own systems, making it easier for them to manage their businesses.
This is the first time that the world's largest retailers have had access to Shopify's component infrastructure, which has powered over half a trillion dollars in global commerce, offering flexibility at scale.
You can see that besides empowering small businesses to grow and scale globally, Shopify's approach is also to provide larger businesses with access to their infrastructure, enabling them to create customized experiences for their customers.
Shopify growth in 2023: what’s to expect?
Is Shopify still the best choice for eCommerce in 2023? The answer is Yes.
Shopify is the #1 eCommerce platform now in terms of user-friendliness, flexibility, and scalability. Not only for small retailers but also for retail giants such as Mattel, Steve Madden, and Staples.
Following the approach of Commerce Components, Shopify Plus will further expand its features and functionality for merchants to provide customers with a flawless eCommerce experience.
Get ready to scale bigger with Shopify and discover exciting new features! Don't miss out on the latest updates - subscribe and follow our blog for all things Shopify and take your business to the next level ;)
FAQ: Where can I find all Shopify updates and changelog in 2023?
To get a quick glimpse of what has been updated at Shopify in 2023 so far, visit our article: Shopify Updates: A Roundup Of The Biggest News & Updates To The Platform So Far
The true beauty of Shopify updates lies in the small things, too. Make sure you stay in the loop for other Shopify news and changelog here:
✅ Shopify Changelog: https://changelog.shopify.com/
✅ Shopify News: https://www.shopify.com/partners/blog/topics/shopify-news
✅ Shopify Blog: https://www.shopify.com/partners/blog
Or, hang out with Boost on our Facebook, LinkedIn or Twitter channel. We'll be discussing everything Shopify news and growth hacks, Shopify conversion optimization here!
👉 Don't forget to subscribe to our bi-weekly newsletter below to join thousands of merchants around the world and get the latest Shopify updates straight to your inbox. See you!
