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An excellent user experience (UX) design is usually based on making it seamless for users to navigate a website. However, this is often easier said than done.
Suppose a UX design fails and a customer has an unpleasant experience with your site. In that case, 88% of customers won’t return to a website or eCommerce store because they had a terrible shopping experience.
Also, with 94% of your customers forming a first impression on a website based on design, you must get it right.
What’s a Seamless User Experience?
A seamless UX design won’t make users think twice about what they must do next. It implies adapting to the users’ needs and behaviors in a way that feels natural to them.
Having a seamless UX design is all about providing meaningful and relevant user experiences to boost customer interaction and retention. This can be achieved by constantly working on your usability and customer-quality designs.
Tips for Creating a Seamless User Journey
When users have difficulty figuring out what to do on your site, they’ll likely end up frustrated and exit it. It is common with mobile UX designers, who are often used to quicker loading times.
Apart from optimization on mobile, here are some strategies that you can incorporate into your web design to ensure a seamless site experience:
1. Understand your users
To create a seamless user journey, you need to know your users’ needs, goals, and pain points. Conducting research and testing allows designers to gain insight into the behavior of users as well as their preferences.
Doing so also allows you to identify areas that might have friction when you make an eCommerce website and improve the overall user experience.
2. Map your customer journey
Now, as soon as you clearly understand your ideal customers, how they act, and what they care about, the next thing you need to do is map out your customers’ journey. Additionally, you can use a Customer Success Software that will help you monitor, manage, and optimize customer journeys.
Journey mapping is an excellent way to do this. This allows you to discover several “aha” moments.
A lot of times enterprises utilize functional silos, ensuring that every team works as efficiently as possible. But this often doesn’t feel that way from a customer’s perspective.
3. Make the purchase process easy
Often, your customers want to purchase a product and then checkout. Make sure that you don’t stand in the way of them converting by having them sign up with their email or phone number.
Instead, provide them with a guest check-out option. You should also diversify your payment options by offering mobile and contactless pay (Apple Pay,) interest-free payment splitting, or third-party options like PayPal.
4. Keep your design simple
Having a clean, straightforward design goes a long way with UX. That’s because users will have no choice but to directly interact with your content when it’s focused.
Over time, this provides easier interactions and fewer issues down the road. A grid system will provide you with a clean layout and make various elements and content appear neatly.
5. Use a consistent design language
Ideally, keep your page buttons and fonts consistent. It allows you to have smoother transitions on your site.
Although switching colors and font sizes is appropriate for highlighting different site elements, your site must remain consistent. This is to avoid any confusion and make your navigation seamless. Similarly, you should keep your design consistent on various devices.
Here are some tips that will help you with your journey mapping session:
- Take an outside view from the customers’ perspective.
- Look at the journey from end-to-end when it crosses teams, providers, products, and systems. Every stakeholder contributes a piece of delivery to the journey, so each one of these touchpoints needs to be properly analyzed during journey mapping.
- Bring in teams and partners at every role and level. This will give you a unique perspective of the customer journey.
- Ask for authenticity and create a culture that often rewards honest observations. Some teams may identify inefficiencies in workflows that the rest of the organization can’t see.
6. Design clear and concise calls to action
Calls to action or CTAs are buttons or links that prompt users to take specific actions like “Learn More” or “Sign Up Now.”
Thus, you must create a clear and concise CTA design, making it easy for your users to understand and follow.
7. Personalize
A website that can adapt to all kinds of users will feel like your website is customized especially for them.
Sites like Pinterest, where you’re shown pins related to your searches, already use this feature. It further recommends pins to users, which can be categorized into boards. Adding personalized features lets you connect with users better and create stronger ties.
You can even take personalization to the next level using an age-responsive design or optimize your site for each age group.. One way to do this is to alter specific features like font size and color saturation. Over time, this increases your chances of conversions.
8. Focus on Color
Although color and typography are related more to user interface than UX, the colors you choose can have a massive impact on your audience’s emotions.
Colors like red, for instance, pop out more, and they’re often used in flagging important things.
On the other hand, hues of blue often suggest emotions like friendliness and trust.
9. Implement Effective Navigation
Navigation is a vital element of every website. It serves as the user’s map, guiding them through the website.
One of the best UX design practices for websites is to have a clear and consistent navigation system. Doing so allows users to find what they’re looking for much faster. Make sure that your navigation is easy to access and visible.
Avoid placing too many drop-down menus, as they can easily overwhelm the user. Consider using breadcrumb, as this helps users effortlessly navigate back to previous pages on your site. Make sure that your navigation is consistent on all pages of your site.
10. Incorporate a Search Feature
Having a lot of content on your site is good. However, if visitors can’t find what they’re looking for, would it even matter?
Ensure you incorporate filters and sorting options to make users’ lives much easier. This will also make their interactions on your site so much better.
11. Provide Excellent Customer Service
Providing excellent customer service is one of the best ways to create a seamless customer experience. Ideally, you should know how to quickly and effectively address your customers’ concerns.
You should give them clear and accurate information to make it easier for them to get in touch with your company. According to a study, 78% stopped doing business with a company after poor customer service. This highlights why providing excellent customer service is crucial. Your customers expect good customer service from you and are sometimes even willing to pay more.
12. Optimize Load Time
You have at least three seconds to keep users waiting for your site to load. Half of your site’s visitors will be gone once you exceed that limit. At the six-second mark, 100% of your visitor will bounce off. That’s why keeping your pages as lean as possible is vital.
Avoid uploading large images that affect your site’s speed and loading time. A good strategy to solve this problem is to compress bigger images and texts. Typically, the lower the bytes, the better.
13. Design for Mobile
You should also design your site for mobile devices to provide a seamless user experience for your customers. Utilize a responsive design to make your site adjustable to different screen sizes.
You should also optimize your images and videos for mobile devices and decrease the content shown on smaller screens. Since mobile users have limited bandwidth, you need to optimize your site for quicker loading times.
Over to You
Building a site with an excellent user experience isn’t a walk in the park. Understanding all of its complexities takes a lot of time and patience. The best websites today have the ability to provide the highest degree of user experience, tap into the power of the latest technology, and understand emotions felt by users when they visit a website.
Hopefully, these UX design tips have provided you with new insights to create a seamless UX design optimized for conversions.
