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Top Shopify Upsell Apps To Boost Your Promotion Campaign?

Posted by Thorin Tran on

Top Shopify Upsell Apps To Boost  Your Promotion Campaign?

To put it simply, upselling is the process of marketing additional products, more expensive items, upgrades, or other add-ons to a customer. You may be familiar with this sales technique in a physical retail store. Shopkeepers purposefully place tempting items like candies or necessities like batteries at checkout counters, maximizing the chance of you picking them up. However, for online stores, it’s an entirely different ball game. So, how can you sell more as an e-commerce merchant? We’ve rounded out a list of the top Shopify upsell apps to help you do just that!

What is A Shopify Upsell App?

If you’re running a Shopify store, chances are you have installed at least one app among thousands available. By definition, a Shopify upsell app is an app that convinces customers to buy more. Either multiple copies of a product or more expensive versions of it, the goal remains the same: persuading shoppers to spend more than they initially set out.

best upsell apps on shopify

Upselling is one of the best ways to maximize the return on your investment! (Source: Cross Sell)

Many may confuse upselling with cross-selling. While these techniques somewhat resemble each other, they’re not the same. When upselling, store owners try to convince customers to buy more valuable versions of the product. Meanwhile, cross-selling charms shoppers into purchasing similar additional products to the ones they already have or want.

Why do You Need An Upsell App for Shopify?

Now that we’ve covered the basics, let’s get to why your Shopify store will benefit from installing an upsell app.

Maximize Sales per Visitor

The number one perk of using Shopify upsell apps is increasing the store’s revenue. In fact, research says upselling can improve online stores’ revenue by 10-30% on average. It’s also 68% more affordable than acquiring new customers. By carefully displaying higher-priced options compared to visitors' immediate view, merchants can drive an average of over 4% of sales. That’s 20 times more than the standard “recommended products” option found on most e-Commerce sites.

Shoppers’ spending more means store owners are maximizing the return of their investment in the store. Shopify upsell apps allow merchants to harness more from the time and resources they employ to market and maintain the store.

Improve Customer Lifetime Value

Customer Lifetime Value (CLV) is the net profit contribution a customer makes to your store over time. A higher CLV means each customer generates more revenue for your business. Without having to invest anything extra, it means you save more resources on acquiring new customers. Installing upsell apps Shopify is a highly effective way to gain better profits from customers and keep them coming back.

shopify upsell app | shopify cross sell app

Build your brand loyalty and CLV by strategic upselling campaigns.

The cost of acquiring a new customer is five times more expensive than maintaining the current one. Additionally, the probability of selling to existing customers is 60-70%, while that of a new prospect is 5-20%. A sensible upselling tactic enables you to build customer loyalty by providing a “great deal” benefiting both ends.

Grant the Complete Control

The default recommendation algorithm Shopify offers has limitations. Merchants can't exclude specific products, whether they’re in or out of stock. Tech-savvy store owners may choose the products they want to show with JavaScript. Yet, it’s not a solution for everyone. These setbacks can sabotage your plan to upsell certain products and gain a better “yield” for your investment. Luckily, a Shopify upsell app easily offsets the above-mentioned limitations at a very reasonable expense.

Shopify upsell apps give merchants complete control over which items they want shoppers to gravitate to. This unlocks the ability to design and customize your upselling strategies or campaigns that drive the most sales. Now you’re the true owner of your Shopify store.

How to Choose the Right Shopify Upsell Apps for Your Business?

You may be overwhelmed by the number of upsell apps available on Shopify. With everyone marketing themselves as the best at what they do, how can you pick the option that promises the most benefits? Here are a few criteria to help you decide:

#1 Reviews

The Shopify Appstore is all about reviews. In fact, good reviews are a major contributor to the ranking of the app. The better rating the app gets, the higher it is positioned. By studying other merchants’ experiences with the app, you can get a general idea of its strengths and weaknesses. If a certain strong point or drawback matters to you, base on it to make the decision. For example, say you want to find a user-friendly Shopify upsell app with great support, mindfully look for such comments in the reviews. Or simply visit Shopify Community and ask for recommendations.

#2 Usability

Ease of use is always a good selling point. If the app is too technical or challenging to navigate, less tech-savvy users will have a hard time navigating around. Ideally, Shopify upsell apps should appeal to merchants of all technical backgrounds. So, in case you’re not the best at technology, look for those that are easy to set up and control.

shopify upsell apps

No matter how intuitive an app may seem, it doesn’t help if you can’t use it! (Source: Frequently Bought Together)

#3 Availability

Shopify apps may be available for different users. Some support Shopify, some support Shopify Plus, and some support both. This can influence one’s choice of a suitable upsell app. Remember to check whether the app you want is available for your current plan. Or, should you want a certain one very badly, consider switching to the according plan.

#4 Pricing

Another key criterion to consider is the pricing plan. It much depends on your financial situation and preference. If you’re setting up your first-ever e-commerce store, you may want to baby-step with apps that offer a free plan. These are often very basic, but more than enough to get you started. Veteran sellers can gravitate towards more high-end options, which provide better features at higher costs.

#5 Integration

Chances are you will install more than one app on your Shopify store. Make sure they work harmoniously together. The last thing you want is different apps “fighting” each other, causing them to malfunction, or worse, corrupt the whole store. Always check the integrated apps and make a backup of your store, just in case.

Best Shopify Upsell Apps That Boost Your Revenue

Here are our picks for the top upsell apps for your Shopify store, ranked by users’ ratings!

#1 ReConvert Upsell & Cross Sell

ReConvert is perhaps the most popular and well-reviewed cross-selling & upselling app for Shopify stores. It allows you to boost your revenue, without spending extras instantly. It’s easy to set up, right from your Admin account. Fast, reliable, and automatic.

reconvert upsell app shopify

Source: ReConvert

Rating: 5/5 (3184 Reviews)

Pricing Plan:

  • FREE for stores with less than 50 orders/month
  • $7.99/mo for up to 100 orders per month
  • $14.99/mo for up to 200 orders per month
  • $29.99/mo for up to 500 orders per month

Pros:

  • Offer a free plan
  • Easy to use: drag-and-drop thank you page builder and free conversion monster template
  • Great for building customer loyalty and long-lasting relationships
  • Customizable with videos, images, text, and different triggers
  • Active support team 24/7, 365

Cons: Not much to complain about!

#2 Frequently Bought Together

If you prefer a recommended product section like that of Amazon, this Shopify upsell app will be right up your alley. It’s a great app to upgrade sales techniques and make your store mobile-friendly. Frequently Bought Together boasts more than 125,000 users in total.

Frequently Bought Together upsell app shopify

Source: Frequently Bought Together

Rating: 4.9/5 (2074 Reviews)

Pricing:

  • Free
  • Professional: $7.99/month

Pros:

  • Free plan available
  • Super quick setup, no coding expertise or templates needed
  • Automatically displays products that are commonly purchased together
  • Affiliate partner with Shopify

Cons:

  • Does not provide live chat support
  • May malfunction in large stores, causing merchants to edit product bundles manually

#3 Smile: Loyalty & Rewards

Next stop, Smile: Loyalty & Rewards by Smile.io. This is another leading upsell solution for Shopify, specializing in loyalty, rewards, and referrals. More than 30,000 stores have installed the app!

Smile app upsell for shopify

Source: Smile.io

Rating: 4.8/5 (4673 reviews)

Pricing:

  • Free
  • Starter: $49/month
  • Growth: $199/month
  • Pro: $599/month
  • Enterprise: starting from $1000/month

Pros:

  • Provide flexible plans for businesses of all sizes
  • Easy to use
  • Great support

Cons:

  • Not the best for new merchants
  • Features are limited until the Growth plan and above
  • Only accept payment in USD (additional currency conversion fee expected)

#4 Upsell & Cross Sell - Selleasy

Selleasy is a top-rated upsell and cross-sell app on Shopify, trusted by 6000+ Shopify merchants. It is synonymous with increasing your Average Order Value (AOV) by helping you build high-conversion pre-purchase and post-upsell offers. The main differentiating factor is the cost remaining the same while drastically increasing your profitability.

Selleasy

Rating: 5/5 (409 Reviews)

Pricing Plan:

  • Tier 1 - FREE for 0 - 100 orders per month 
  • Tier 2 - $6.99/mo for 101–600 orders per month
  • Tier 3 - $12.99/mo for 600+ orders per month

Pros:

  • Display Frequently Bought Together bundles, related products, cart, and Thank you page add-ons.
  • Unobtrusive embedded upsell and cross sell widgets free from any annoying pop-ups.
  • Customizable with multiple contents and is compatible with other apps. 
  • User-friendly UX with fast loading speeds.
  • Offers a free plan.

Cons: Not much to complain about.

Tips to Optimize Upselling Apps for Shopify

#1 Choose Relevant Products/Bundles to Upsell

The key to a successful upsell is offering relevant products. Recommend items that complement those your customers have already purchased to increase their chance of buying. The relevance makes the purchase more likely to happen, as opposed to bringing up random products.

For example, say you’re a computer store running a Back-to-school campaign. You’re trying to sell more “high-end” laptops and PC rigs. A great way to do so is to provide a bundle of items that are frequently purchased with the “big-ticket item”, such as mice and keyboards, at a discounted price.


#2 Learn from Others

Whether it’s a competitor or a top-seller of your business, there’s much to learn from observing the way they upsell. By studying how they display certain products or choose the bundles to upsell, you may understand what works and doesn’t. If both you and your competitors are running BFCM campaigns simultaneously, visit their stores regularly. You may get some valuable insights from them.

#3 Keep the Additional Value in Check

According to Shopify, when choosing products to upsell, merchants should avoid suggesting products that increase the overall order by more than 25%. For instance, a visitor is looking at a product that costs $200. In this case, the maximum upsell should not charge more than $50.

#4 Monitor Your Data

The number never lies. Your intuition might be strong, but taking a more scientific approach based on statistics and data is always safer. Data helps you make smarter business decisions. Collect and use insights and historical figures to your advantage. Establish a habit of checking in on your upsell campaigns regularly. Rather than setting it and forgetting it, adjust and optimize your Shopify upsell apps by analyzing how customers perceive and convert from the recommendations.

data analytics is important for upsell and cross sell campaigns | shopify upsell and cross sell

Constantly monitor and analyze your data, make it part of your routine!

#5 Offer Free Shipping for Expensive Bundles

Today, free shipping and express delivery are the norms of e-commerce. According to a 2021 Consumer Trends Report, 80% of consumers expect free shipping when ordering a certain value of products. Offering free shipping can make a huge difference to your online business. This is especially true in highly competitive niches, where customers can simply walk away from your store to visit others.

Upsell for Success!

With the Shopify upsell apps available, you, as a store owner, have one of the most powerful tools to increase your revenue efficiently. They offer an affordable solution to not only encourage customers to purchase more but also keep them coming back. However, upselling isn’t the end-all-be-all of marketing strategies. It works best in combination with other tactics.

We hope that this article has provided you with an understanding of upselling apps on Shopify. If you find our guide helpful, be sure to check out our blogs for more!