Displaying online Shopify banners to promote your products or your business on eCommerce stores is as old as the hills. Still, it is among the most effective tactics to draw visitors' attention and boost conversion for your sales campaigns. The thing is, it's easy to go wrong with online banner displays, which not only ruins the user experience but also causes a red flag from search engines like Google.
So how can you, as an online store owner, create a promotional banner that converts? Keep reading to find the answer.
Compositions of an effective online banner
Shopify banners for online promotions and sales campaigns are a great way to draw attention to your products or services in a creative and eye-catching manner. If you want your banner ads to be effective, you need to make sure they are designed correctly. There are a few things you need to keep in mind when creating a banner ad.
A convertible website banner is a combination of explicit messages and attention-grabbing placement. It should also be relevant to your target audience and the product or service you are promoting. Your promotional banner should be able to communicate a clear and helpful value to the visitors. Thereby, the potential buyers will have next steps such as clicking to the call-to-action (CTA).
The display of a Shopify banner is also a key element of effectiveness. When placed poorly, it can interrupt the customer journey, leading to frustration and finally bounced users. That's why Google penalizes inappropriate banner pop-ups.
Now, let's dive into some practical tips to make an appropriate banner on Shopify stores.
How to create a convertible online promotion banner
The Do's in creating Shopify banners
In every tactic of your sales circle, the very first thing to do is to define the goal and resonate with the target audience. You may find no problem in determining the key results you want to achieve from a campaign. However, figuring out the customers' demand and ways to address it seamlessly is a big question mark. In terms of creating and displaying promotional banners, we suggest using site analysis tools like Google Analytics and Hotjar to understand customers' behaviors on your site.
For example, looking at Pageviews on Google Analytics, you'll find which pages/collections/products/content your potential buyers visit the most. You can get inspiration for the banner's content from that. Also, these pages are a gold mine for showing banners as they can reach the largest audience. The in-depth analysis from Hotjar heatmaps can give you more ideas on the positioning.
Shopify banners offer a moderate space to deliver your message. Therefore, the content should be simple and follow a hierarchy. The rule of thumb is One banner = One message. The free shipping banner shouldn't be mixed with the discount one. Also, you’re better off using simple and straightforward language. Some frequently used words are Free, Off, 1 + 1, Best. You can also be creative, especially with the Call-to-action button. Instead of the overused “Click here”, how about “Take the chance”, “Get the deals”, “Take me there”? It sounds more “human”, doesn't it?
Creative and user-friendly on DeathWishCoffee
When it comes to the design of the Shopify banner, take into account the feeling you want to arouse. Each color is often assigned with different emotions. For example, red is usually associated with excitement and a sense of urgency. When applying red for its CTA button, Hubspot increased the conversion by 21% compared with the green CTA button. Besides color psychology in marketing, brand identity is an important factor when you design a website banner. Everything shown to customers needs to be in harmony with it. Different shades of one color in the banner can also create a level of distinction, grabbing attention to the focal points of the campaign.
To promote clicks, it's necessary to incorporate product photographs and other lifestyle material, especially on eCommerce sites. However, be sure to include imagery that complements your message and is directly connected to your product or service.
The Don'ts in creating Shopify banners
Cursive/script typefaces, extremely thin font weights, all capital material, or font sizes less than 10pt are a nay unless it's a disclaimer or copyright notice. This can strain the reader's eyes and make the whole text considerably more difficult to read.
Avoid abstract ideas. You want your message to be delivered to as many visitors as possible, not just a group of elites, so try to make universal content and design.
When using imagery for banners, don't opt for photos with a lot of details. Look for photos with some room for you to write your text while browsing via an image library.
How to display promotion banners properly on your online store
After having a well-designed banner, placement is the next big decision for the success of the campaign overall. Here we'll uncover the most used website banners, as well as when and how to use them.
This is the most common website banner. It is mostly seen on top or at the bottom of the product list. Sidebar banners are also popular. Recently, with the help of some online merchandising tools, Shopify merchants can create in-line banners that merge perfectly with the collections or search results pages.
Fixed banners are very easy to use.
Website banners at the top or on the sidebar should be used to showcase your best deals as customers notice these positions right after they visit a page. In-line banners can be used to highlight particular products like best sellers and new arrivals. This placement barely interrupts the page experience so more and more businesses are using it. The bottom positions should show additional information such as shipping details and return policy.
Like fixed banners, this type has a set place on the screen. However, it expands when the user takes a certain action, such as hovering the cursor over the ad. Because these banners might be annoying, they normally contain a "close" (x) button.
Unlike earlier types, this does not have a set place on the screen. Rather, they accompany users as they navigate the website. They also appear suddenly and can thus be deemed quite obtrusive. Given this, you should use the utmost caution when utilizing them.
When first-time customers approach an online business, there is usually a welcome pop-up containing discounts and subscription information. However, you need to be careful in order to avoid intrusive interstitials. Google, according to Search Engine Journal, searches for and penalizes “interstitials that show up on the interaction between the search click and going through the page and seeing the content”. When designing banner pop-ups, keep in mind the size as well as the display logic so it doesn't disrupt the page experience.
| You might be interested: How to start an online business for dummies.
Long Story Short
Banner ads are a critical part of any online marketing strategy. They can be used to drive traffic to your site, increase brand awareness, and boost sales. But, not all banner ads are created equal. If you want your banner ads to be effective, you need to make sure they are designed correctly.
Boost Commerce is a technology company that is helping more than 11,000 Online Stores Across 80+ Countries grow sales with Shopify Advanced Filter and Search app.