Black Friday Cyber Monday (BFCM) generates massive online sales and last year Shopify merchants made $5.1 billion in global sales during the span of these 4 days. Every year, the event gets bigger, which is both good news and a major headache for store owners. To grab a bigger slice of the pie, your store should get well prepared for high traffic and sales.
Today, we have come up with a set of must-have Shopify apps that help you skyrocket conversions on BFCM 2021.
Top Shopify Apps for All eCommerce Stores to Win BFCM 2021
Apps That Create Impressive Navigation & Search
The first impression is very important. According to Adobe, 38% of e-shoppers will leave your site due to the unattractive design. That's why you need to keep your store clean, clutter-free, and focused so that customers can find the products they want easily. If you desire to drive tons of traffic to your online store, these apps will help you create a smooth shopping experience for your consumers, which boosts conversion rates.
Advanced Product Filtering & Smart Search
Trusted by leading brands, Product Filter & Search by Boost Commerce is helping over 11,000 Shopify merchants grow sales.
Thanks to advanced filtering, shoppers can quickly narrow down the results on collection and search pages. There are infinite filter options that improve sales including collections, vendor, product options, tag, rating, price, sale off percent, SKU, metafields, you name it. Besides, you can set up to only show in-stock items or display in-stock first, sold-out later. This will avoid causing customers frustration, particularly when shoppers are hunting your deals.
Smart search and instant suggestions help customers find exactly what they want within milliseconds. Thanks to the suggestion dictionary, stop words, and synonyms, you can create and organize search terms that match shoppers' preferences to win more sales during BFCM. Also, this is a very good chance to grow AOVs by using upselling and cross-selling techniques. The rule-based merchandising, product rankings, and redirects allow you to manage promotions on the search result page. Thus, you do not have to worry about whether your deals reach the right visitors or not.
Use the code: Boost-BFCM21 at the checkout to get 30% OFF for the first 6-month billing!
Offer Valid Until 31st October 2021
By the end of 2021, eCommerce experts forecast that mobile commerce will account for 54% of global eCommerce sales. Likewise, 79% of smartphone users made an online purchase using their mobile devices. Hence, mobile shopping is no longer a trend, it is standard. To unleash the full potential of your online business during BFCM 2021, you should dazzle your shoppers with a pleasant mobile shopping experience.
The following apps are strong support for acing mobile conversions without coding skills.
Vajro is a mobile app builder that allows merchants to create a shopping app on both iOS and Android. With the drag and drop widgets, you can easily customize the look and feel of your store to match your branding.
To keep your digital consumers engaged, live video sales functionality allows store owners to stream right from the app. Therefore, you can promote items while driving shoppers into a buying frenzy. Interestingly, you are able to set up multimedia geofence notifications including images, gifs, and videos. Thus, personalized push notifications are a great tactic to minimize cart abandonment.
Image search and personalized recommendations are the two advanced features that level up the shopping journey. While the former finds the closest match and puts it in their cart, the latter get customers hooked on suggestions based on their unique history.
Shopney is also a great solution to increase sales with a native iOS and Android mobile app. If you’ll definitely prepare special offers for this BFCM, don't wait for them to visit your web store. Instead, merchants can take advantage of sending push notifications to customers' phones with engaging visuals to grab their attention. Also, if shoppers abandon their cart and leave your store, your app will automatically send them a friendly reminder which can help store owners convert more sales.
Shoppers love proactive and fast responses, especially in huge shopping events like BFCM. That's why Shopney offers users an in-app messaging feature that keeps you connected to customers so you can help them out in real-time. This crucial action will gain their satisfaction which is more likely to turn them into your loyal consumers.
Apps That Level Up Your BFCM Marketing Campaigns
The eCommerce competition during shopping holidays is fierce. Customers are bombarded with deals, so figuring out how to stand out from the competitors probably gives you a headache. Let’s see how these game-changers assist you in running a profitable BFCM campaign.
Grow Your Average Order Value (AOV)
AOV is an important metric to track as your online business grows. Basically, it is the average total of every placed order with your store over a period of time. When you improve AOV, you directly scale your earnings and revenue growth upward. And the most effective strategy to use is to reward consumers for their purchases.
(Source: Free Gifts BOGO buy x get y)
Free Gifts BOGO buy x get y by Secomapp generates massive sales through automatic discounts and gifts. Specifically, you can reward your shoppers for purchases to improve conversion rate and AOV. According to your strategy, you can create unlimited offers, for example, free gifts, BOGO, buy x get y, gift with purchase, giveaway, and many more. Besides, store owners are able to run multiple offers at the same time and set priority for each one of them.
Another smart solution to make customers special offers is Discount Ninja. Store owners can create a discount, free gift, BOGO, BXGY based on cart content, cart value, and consumer behaviors. Moreover, Discount Ninja is a useful approach to boost AOV in your BFCM campaign because it allows merchants to run seasonal or flash sales. Further, online shoppers can easily activate their private offers via a link or code and redeem them on the cart page.
It is undeniable that email marketing is a useful approach to promote products of an online store to existing and potential customers. A well-thought-out email campaign will make you money as you can expect a $42 return of investment (ROI) for every $1 spent on it. Therefore, to increase customer engagement, win loyalty, announce the best bargains and boost sales this BFCM, an email marketing app is a must.
(Source: Automizely Emails & Pop Up)
Automizely Emails & Pop Up is an all-in-one email marketing app that helps Shopify merchants encourage lead generation, improve conversions and sales. With this app, you can send out automated customized emails and engaging newsletters that convert. Apart from web push notifications, store owners can make use of attractive call-to-action pop-ups and bars to promote the best deals without coding.
Review & Ratings
Did you know that 93% of consumers say that online reviews influenced their purchase decision? That’s why displaying ratings and reviews is a great way to build up brand trust among online customers. Let's take a look at the top 4 Shopify review tools in this overview.
You might also like: Why Your Shopify Store Needs A Product Review Apps & Top Apps to Try
Loyalty Program, Wishlist, UGC by Growave is a solution that combines reviews, loyalty, and user-generated content. With the review requests, you can collect photo reviews on autopilot to showcase authentic customer feedback and ratings on your online store. Also, it allows you to display rich snippets with review ratings on Google. In essence, Growave essentially assists Shopify businesses in expanding their loyal consumer base, increasing customer engagement, and conversions.
Growave is offering a 60-day free trial and 20% off on all plans. Check it out here.
(Source: Okendo: Product Reviews & UGC)
As a customer marketing platform, Okendo: Product Reviews & UGC provides Shopify merchants vital tools to leverage social proof that drives conversions. Specifically, Okendo will help you capture and display powerful reviews including stunning visuals that differentiate you to gain brand trust. Moreover, to stay ahead of the competition during BFCM, using this app enables store owners to push reviews to marketing channels like Google and Facebook. Therefore, your store will get a boom in traffic, the very first step to ramp up sales.
(Source: Loox Product Reviews & Photos)
Loox Product Reviews & Photos works as a complete product review software that allows SMBs to collect product reviews with images and videos and display them elegantly. Likewise, you can highlight the best feedback on key pages including the homepage, product, and cart page to promote word of mouth resulting in greater customer retention and higher sales. Similar to Okendo, Loox’s integrations with Facebook and Google helps you maximize the content reach that effectively drives more shoppers to your online store.
(Source: Judge.me Product Reviews)
Judge.me Product Reviews gives your shoppers social proof to buy with greater confidence by helping you collect and display review ratings on autopilot (push notifications, emails, SMS). Besides, it is easy to use Judge.me to supercharge your SEO with Google snippets. Furthermore, You can engage your customer community by asking survey questions, building a Q&A section, and reward consumers for specific reviews.
Apps That Optimize Your Fulfillment Process
We never imagined a scenario where online shopping outnumbered the in-store experience during peak season. The shift to eCommerce brings fulfillment new challenges. As digital commerce keeps going up, fulfillment operations and delivery seem to lag behind. To stay competitive in this year’s BFCM, you need to review and optimize the whole process, both managing capacity and meeting customer expectations. Want to stay organized and keep everything under control? These apps will give you a hand.
When you have hundreds of items, it is not easy to keep track of your inventory, especially during busy shopping holidays like BFCM. Importantly, you will lose sales if your products run out of stock, leading customers to shop elsewhere. To get rid of this headache, StockBot Low Stock Alert will automatically notify you when your products in your store are running low on stock and need restocking. Basically, this app will:
- Send an email alert with a list of items that are below your specified low stock level. Plus, you can set up notifications for certain goods, variations, or collections.
- Provide sales forecasting that will let you know much inventory you need to fulfill future customers’ orders based on your sales history.
- Detect slow-moving items in your store, allowing you to take steps to free up cash from unsold inventory.
(Source: Shipping Rates by Parcelify)
As planned, your BFCM campaign will raise order alerts that light up your store. This means it's time to ship your products out. To simplify the process and meet consumer demands, Shipping Rates by Parcelify can help you handle the wave of pending orders.
- Boost sales with free delivery: Offer free shipping on particular products or orders over a certain amount to entice customers to make a purchase.
- Reduce cart abandonment: Create custom rates to collect the amount needed to pay shipping and handling costs.
- Offer in-store pickup and local shipping: Provide local shoppers with speedier and less expensive delivery choices. Hence, you can develop long-term connections with shoppers that will result in recurring business.
- Define and manage what can be delivered to each of your locations.
Apps That Enhance Global Selling
Selling in multiple markets is a great strategy to drive more revenue for your business as well as foster the brand image on a global scale. In case you’d like to go international this BFCM, allowing multiple languages and currencies on the storefront is necessary as overseas customers will better understand your marketing, product details, delivery, and return policies. Use these apps to create an enjoyable experience.
Many potential customers would leave your store if they do not get redirected to their native language or have an option to switch to their preferred language. Thus, translating your store is the very first step if you want to go global.
Langify is a smart solution that helps you translate your content into various languages without coding skills. Everything will be done in an intuitive way thanks to its Rich-Text-Editor. Furthermore, the app follows and applies the best SEO techniques to optimize your store for international SEO. As a result, your translations will be indexed by major platforms including Google, Facebook, Instagram, and so on. For your convenience, Langify allows merchants to choose translation formats (CSV, gettext, XLIFF, JSON), and import/export the content at any time with no further costs.
Langify is offering online merchants a discount of 20% and 10,000 free words now!
Trusted by top industry leaders, Weglot can provide you with a translated store in under 5 minutes. The app will translate all content details including email notifications, checkout, pop-ups, reviews, third-party apps, and much more. Also, users will manage and edit translations on one platform that has both automatic and human translations. Hence, it is easier for you to collaborate with your team or hire a pro translator. Likewise, as soon as your pages are live, they are optimized to rank well on Google so that your store will reach more shoppers in the new markets.
There will come a point when you attract foreign customers, so it is inconvenient for them to purchase things that are not in their local currency. To clear up this confusion, and particularly to convert more sales during the biggest shopping season, store owners need to accommodate the new demand.
(Source: Best Currency Converter)
With Best Currency Converter, you can add over 160 currencies to your store. Moreover, this app will automatically convert the prices based on the shoppers’ location contributing to an easy and pleasant shopping journey. By allowing them to buy their favorite items in their currency, you will reduce customer irritation and checkout abandonment, which definitely boost sales.
(Source: Bold Multi-Currency)
Another great choice for Shopify merchants who would like to expand their market and sell internationally is Bold Multi-Currency. To ensure that you will not lose money on any transaction, it uses the rate padding to add a percentage or cash amount to exchange rates. Apart from that, Bold Multi-Currency can automatically detect customers’ location to display prices in their local currency. Importantly, this app can help you minimize the exchange risk by allowing you to choose between real-time synced currency rates and your own rate.
Apps That Strengthen Generous Customer Support
To stand out from the crowd, especially during the busy shopping season like BFCM, giving your customers a positive and memorable experience will be key. However, it’s not always possible to personally engage with your shoppers. So why don’t you give these solutions a try?
(Source: Tidio - Live Chat & Chatbots)
Tidio - Live Chat & Chatbots is a platform that combines live chat, bots, and marketing automation to suit the needs of Shopify store owners. The intelligent Bots verify product availability, immediately notify customers of shipping status, and provide an expected delivery time. When there is a problem, it will transfer the chat to an operator. To help you reclaim abandoned carts and increase sales, Tidio can chat with each one of them and find out the reasons why they did not make a purchase. Therefore, you can quickly adjust your promotion program to maximize conversions.
(Source: HelpCenter | FAQ HelpDesk Tabs)
HelpCenter | FAQ HelpDesk Tabs is a user-friendly customer service app for eCommerce stores. The app combines 4 highly effective solutions including FAQ builder, HelpDesk ticketing, Live Chat, and Tabs. You are able to create a beautiful and easy-to-navigate FAQ page from scratch. Therefore, your shoppers find all the information they need as quickly as possible. Plus, this app works as a true time-saver as you can access and handle all inquiries from email, live chat, and Facebook Messenger in one place. The product description tabs are fully customizable to manage product details, shipping information, and others. The Live Chat feature, meanwhile, allows consumers to contact you in real-time and even after office hours.
Get Ready for The Biggest Sales Event
The fast-paced nature of the event needs you to bring your shoppers an enjoyable shopping experience and stay connected with them all the time. With these Shopify apps, you can unlock functionalities and stay competitive to win more sales during BFCM 2021.